Applications are now open! The stage of pride for the Hospitality industry on Koh Samui SAMUI HOSPITALITY PRIDE ICON

2026 Join us in discovering representatives of diversity, confidence, and excellence in service.

No gender restrictions; a space for all to shine Free Registration.

Compete for prizes totaling up to 50,000 THB, along with a crown and sash. Receive a certificate and the opportunity to become a tourism ambassador for Samui.